Colgate Recruitment 2023

The Customer Marketing Manager is responsible for developing and executing marketing strategies and programs that drive customer engagement, retention, and advocacy. This role will work closely with the sales and customer success teams to ensure that customers are getting the most out of Colgate's products and services.

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Responsibilities:

• Develop and execute customer marketing strategies and programs that align with Colgate's overall business goals.
• Manage customer engagement and communication across all channels, including email, social media, and events.
• Create and manage customer loyalty programs and incentives.
• Build and maintain relationships with key customers and advocates.
• Collect and analyze customer feedback to improve the customer experience.
• Measure and report on the success of customer marketing campaigns and programs.

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Skills:

• Bachelor's degree in marketing, business administration, or a related field.
• 3+ years of experience in customer marketing or a related field.
• Strong understanding of customer relationship management (CRM) principles and practices.
• Experience with developing and executing marketing campaigns across multiple channels.
• Excellent analytical and problem-solving skills.
• Proven ability to work independently and as part of a team.