Boat Recruitment 2023

Boat, a leading lifestyle brand in India, is seeking a skilled and analytical Market Researcher to join our dynamic team. As a Market Researcher, you will play a crucial role in conducting market research, analyzing data, and providing insights that drive strategic marketing decisions and business growth. The ideal candidate will possess strong analytical, research, and communication skills, with a passion for consumer behavior and a commitment to delivering actionable insights.

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Responsibilities:

• Conduct market research to identify trends, consumer preferences, and competitive landscapes.
• Utilize various research methodologies, including surveys, focus groups, and secondary research, to gather and analyze data.
• Analyze and interpret market research data using statistical techniques and data visualization tools.
• Translate complex market research findings into clear and concise reports and presentations.
• Collaborate with cross-functional teams, including marketing managers, product developers, and business strategists, to incorporate market insights into decision-making processes.
• Stay abreast of emerging market trends and technologies to ensure Boat's marketing strategies remain relevant and effective.

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Skills:

• Strong analytical and problem-solving skills, with the ability to identify patterns, draw conclusions, and make recommendations based on data.
• Expertise in market research methodologies, including survey design, data collection, and data analysis techniques.
• Proficiency in statistical analysis tools and data visualization software, such as SPSS, Excel, or Power BI.
• Excellent communication and presentation skills, with the ability to convey complex market research findings to diverse audiences.
• Strong attention to detail, accuracy, and a commitment to maintaining high standards of work.