Tata Power Recruitment 2023

Tata Power, one of India's largest integrated power companies, is seeking a tech-savvy and results-oriented Marketing Technologist to join our expanding team. As a Marketing Technologist, you will play a crucial role in leveraging marketing technology platforms and tools to enhance our marketing campaigns, optimize customer engagement, and drive business growth. The ideal candidate will possess strong technical skills, a passion for marketing innovation, and a deep understanding of how technology can transform marketing strategies.

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Responsibilities:

Evaluate, select, and implement marketing technology platforms and tools aligned with Tata Power's marketing goals and objectives.
Manage and maintain marketing technology infrastructure, ensuring system stability, performance, and security.
Develop and execute marketing automation campaigns, utilizing data and analytics to personalize customer experiences and optimize campaign effectiveness.
Integrate marketing technology with other enterprise systems to streamline marketing processes, improve data management, and enhance customer insights.
Analyze marketing data and campaign performance to identify trends, measure results, and make data-driven recommendations for marketing strategies.
Provide ongoing support and training to marketing team members on the use of marketing technology platforms and tools.

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Skills:

Strong technical skills in marketing technology platforms and tools, including marketing automation, CRM, data analytics, and web analytics.
Expertise in programming languages and scripting, such as HTML, CSS, JavaScript, and SQL.
Experience with cloud-based marketing technology solutions and SaaS applications.
Proficient in data analysis and statistical techniques to extract meaningful insights from marketing data.
Strong understanding of marketing principles, customer behavior, and digital marketing trends.
Excellent communication and presentation skills, with the ability to explain technical concepts in a clear and concise manner.

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